Social Marketing is a powerful marketing tool that collects information about your end-users and interacts with their social network accounts.

Thanks to the App Social Marketing  the end-users can obtain an easier and immediate Social Login.

Social Login simplifies users registration by allowing them to authenticate their identities using directly their preferred social network account and their usual access credentials.

In turn you can get in touch with them, collecting details and verifying end-user info to public customized content on end-user social profiles.

Currently the supported social networks are:

Facebook
Google+
LinkedIn
Twitter
VKontakte

splash portal sign in come appare all'utente

 

The App Social Marketing is able to stongly increase your visibility on social media providing many likes or followers to your pages. When the clients perform a successful login they will be asked to like your pages before to continue their Web surfing.

 

like utente

 

 

Social Marketing resources don’t stop here!
This App allows to configure the “status” messages that will be published on your end-users’ timeline/profile after end-users perform a successful log in to the Splash Portal. After Log in the clients will be asked to consent to publish a predetermined post on their social media.

 

 

invito post utente

 

End-users can decide if they want to authorise the post or skip it. After that they can start their surfing and see your offers, coupons and any other App you decide to activate.

 

Control Panel Management

A Tenant or a WiFi Area Owner can browse or configure the application through these available menu items:

  • Access Posts
  • Tools
  • Settings

 

Access Posts

The Access Posts section is where you configure the “status” messages that will be published on your end-users’ timeline/profile after end-users perform a successful log in to the Splash Portal. You can decide when it has to be visible and the possibility to skip it.

This section is always visible at Tenant level if the Tenant did not set any delegation in Settings > Multilevel Control. Otherwise it is not visible.
The section is visible at WiFi Area level if the following two conditions are satisfied:

 

  • The Tenant set the multilevel control for Access posts in Settings > Multilevel Control. Otherwise it is not visible.
  • Social Login for the WiFi Area is enabled for the following social networks: Facebook, Linkedin and Twitter. You can check enabled social networks by looking at the access template that is assigned to the WiFi Area, or simply looking at social networks that are displayed on the login box of the Splash Portal.

Every time an end-user performs a successful authentication, the Splash Portal checks if the Social Marketing application is enabled on the WiFi Area. If it is, the Social Marketing application searches for a rule matching the specific social network and frequency and date/time conditions.
If a rule is found, then the associated content is published on the end-user’s timeline/profile.

 

This section is divided into three subsections:

 

  • Access Post settings
  • Access Post Content
  • Scheduling

 

In Access Post Settings subsection you can set the rules to limit posting on your end-users’ timeline or profile.
The Tenant must carefully consider how to configure this part: access posts may be valuable to retaining customers, but excessive use may be considered otherwise annoying by your end-users.

social marketing gestione  post defin

The following options are currently available:

 

  • Enable social post
    If this option is enabled it will happen that, every time an end-user successfully logs in to the Splash Portal using his “social” credentials, a message may be published to the user’s social timeline, accordingly with the other options available in this page.
  • User decides to post or skip
    Enabling this option, the end-user is able to choose if the Social Marketing application can post a message on the timeline after each successful login. If this option is disabled, the message will be posted on the timeline in any case.
  • Limit posting to the timeline
    This option limits the number of messages published on the timeline belonging to the Facebook user. Please note that if the option User decides to post or skip is set to Yes, then the end-user is asked to post a message again according to the rules explained below. If the option is set to No, then the message is automatically published by the system. You can decide to limite your post on the basis of many options:
    • At registration only: the message is posted on the timeline only once when the user sign-up for the serivce.
    • Once a day: when the end-user logs in, then the history of the end-user is checked. If the last message was posted later than last 24 hours, then no message is posted on the timeline. Otherwise, the behavior depends on the User decides to post or skip option. If this option is set to Yes, then the end-user is asked to post again a message. If the option is set to No, then the message is automatically published. For subsequent log in attempts, the behavior is the same.
    • Once every 3 days: when the end-user logs in, then the history of the end-user is checked. If the last message was posted later than last 72 hours, then no message is posted on the timeline. Otherwise, the behavior depends on the User decides to post or skip option. If this option is set to Yes, then the end-user is asked to post again a message. If the option is set to No, then the message is automatically published. For subsequent log in attempts, the behavior is the same.
    • Once a week: when the end-user logs in, then the history of the end-user is checked. If the last message was posted later than last 24×7 hours, then no message is posted on the timeline. Otherwise, the behavior depends on the User decides to post or skip option. If this option is set to Yes, then the end-user is asked to post again a message. If the option is set to No, then the message is automatically published. For subsequent log in attempts, the behavior is the same.
    • Once a month: when the end-user logs in, then the history of the end-user is checked. If the last message was posted later than a month before, then no message is posted on the timeline. Otherwise, the behavior depends on the User decides to post or skip option. If this option is set to Yes, then the end-user is asked to post again a message. If the option is set to No, then the message is automatically published. For subsequent log in attempts, the behavior is the same.
    • Once every X login: when the end-user logs in, then the history of the end-user is checked. If the end-user has posted a message later than X login attempts ago, then no message is posted on the timeline. Otherwise, the behavior depends on the User decides to post or skip option. If this option is set to Yes, then the end-user is asked to post again a message. If the option is set to No, then the message is automatically published. For subsequent log in attempts, the behavior is the same.

The Access Posts Content section is where you must create the content for the messages that will be published on the end-user’s timeline/profile.

 

 

social marketing access post content

With Access Post Content you can configure default content: this will be selected accordingly with frequency limits set in the Access Post Settings paragraph. It is possible to override the default content with specific “scheduling” rules to be applied in particular dates or times. If date/time conditions for the “scheduling” rule are matched, then the associated content is selected, otherwise the Social Marketing application checks if default content is applied.

The first action consists of entering your data in the Access Post Content section and then clicking the Save button.
The second action consists of entering your data in the Access Post Content section, then clicking the Schedule button and configuring the input in the Scheduling section.

social marketing access post content schedule

In this paragraph we will explain how to configure default content. The second method will be discussed in the subsequent paragraph called “Scheduling”.

In order to set default content for all access posts, you have to configure the following options:

  • Social networks: select the social networks to enable for contents.
    At Tenant level, the following social network are available: Facebook, LinkedIn, Twitter.
    At WiFi Area level you can find the same social networks if they are enabled for Social Login in the access templates associated to the WiFi Area.
  • Post description: this is the text content that will be published on the social timeline.
  • Add a link: this is the URL where the social post will point to.
  • Attach Image: set an image to be displayed with your social post. Please note that currently this option will not work for Twitter messages.

Then click on the Save button.
This content will be chosen as the content of the post in the two following cases:

  • You didn’t schedule any posts
  • You scheduled some posts, but none meets date/time conditions you set (you can clarify this by reading the following paragraph about the Scheduling section).
  • If the end-user performs a social login with the social network you configured.

By clicking the Delete button, it is possible to delete the current post content.

Scheduling

In this section it is possible to set a list of contents along with some date/time conditions.
You will have the same screen of clicking the Schedule button in the Access Posts Content section.

social marketing access post content schedule

Once an end-user successfully logs in using Social Login, the system checks all the scheduled posts and finds those meeting date/time conditions set.

Please note that scheduled posts listed are ordered according to their last update time: in detail, more recently modified posts are displayed at the top of the list, less recently modified posts are displayed at the bottom of the list.

Accordingly with frequency limits set in the Settings paragraph, the following three cases may occur:

  • No scheduled posts meet date/time conditions. In this case the Social Marketing application selects the access posts configured in the Post content section and publishes its content to the end-user’s timeline/profile
  • One scheduled post meets date/time conditions. In this case its content is published to the end-user’s timeline/profile
  • More than one scheduled post are meeting date/time conditions. In this case the Social Marketing application publishes the content of the more recently modified post (as we mentioned before, the first post in the list is the one created or updated more recently and the last one is the one created or updated less recently)

Please note that date/time conditions are calculated accordingly to the time zone set in the International Settings. Please learn more here.

The list of posts contains a summary of the rules set for each scheduling. It is possible to edit or delete each item by clicking the appropriate button.
When creating or modifying a post, you must set the following options:

  • How often do you want to schedule this status?: this option indicates the type of scheduling rule going to be set. The following options are currently available and will be analyzed in detail later:
    • Just once
    • Daily
    • Weekly
    • Monthly
  • WiFi Area: this option is available only for the Tenant and if the Multi-access Control for Access Posts is disabled. It allows to set a content to be published only when the end-user comes from specific WiFi Areas. If this field is empty then the content is applied to all WiFi Areas belonging to the Tenant.
  • Hotspot: this option is available only for the Tenant and if the Multi-access Control for Access Posts is disabled. If one or more WiFi Areas were selected in the WiFi Area input, then the content is applied to all WiFi Area belonging to the Tenant. If the WiFi Area is specified but the Hotspot field is empty, then the content is applied to all Hotspots of the selected WiFi Area.
  • E-mail notification when this message is posted: if this option is enabled, then the system sends an E-mail notification each time a scheduled content is published on a timeline. The recipient of this email is an admin system user (For details on this, see Adding and managing system users).
    In detail:
    • The “admin” system user of the Tenant, if the Multi-access Control for Access Posts is disabled.
    • The “admin” system user of the WiFi Area, if the Multi-access Control for Access Posts is enabled.

Below, you can find all the available types of scheduling rules you can set through the How often do you want to schedule this status? option, along with the options available for each type.

Just once

By setting “Just once in How often do you want to schedule this status?, you can create content that will be published at most once in the end-user’s timeline
It is possible to select this type of access post only once per end-user. Next time this content will not be chosen, unless the Just once condition is changed.

In order to schedule a Just once access post, you must specify the following date/time conditions that that must be both satisfied: Active from - to  and Posting between - and .

In short, a Just once access post may be selected as the one to be published on an end-user’s timeline, when the following conditions are simultaneously satisfied:

  • it is possible to select content to publish according to the frequency limit set in the Settings subsection.
  • the end-user is authenticating to the Splash Portal in the date interval indicated in the Active from … to … option.
  • the end-user is authenticating to the Splash Portal in the time interval indicated in the Posting between … and … option.
  • the specific access post was not published before on the end-user’s timeline.
  • the specific access is the first on the list where all conditions are simultaneously satisfied.

Daily

By setting “Daily” in the How often do you want to schedule this status?, you can create content that will be published every time the particular conditions of the day are satisfied.
It is possible to select a type of access post with an unlimited number of times.

In detail you have to select:

  • Active from … to …:  the start date and the end date when the content may be selected as end-user’s access post.
  • Posting between … and …: the start time and the end time when the content may be selected as end-user’s access post.
  • Day Parting: the days of the week when the rule is valid (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday). It is necessary to select at least one day.

In short, such content will be selected as the one to publish to an end-user’s timeline when the following conditions are satisfied:

  • it is possible to select content to publish according to the frequency limit set in the Settings subsection.
  • the end-user is authenticating to the Splash Portal in the date interval indicated in the Active from … to … option.
  • the end-user is authenticating to the Splash Portal in the time interval indicated in the Posting between … and … option.
  • the current day of a week is selected in the Day Parting option.
  • the specific access is the first on the list where all conditions are simultaneously satisfied.

Weekly

By setting “Weekly” in the How often do you want to schedule this status?, you can create content that will be published every time the particular conditions in a week are satisfied.
It is possible to select a type of access post with an unlimited number of times.

This rule is very similar to the previous one. The difference is that it is only possible to select a day of the week.

In detail you have to select:

  • Active from … to …:  the start date and the end date when the content may be selected as end-user’s access post.
  • On: one day of the week when the rule is valid (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday).
  • Posting between … and …: the start time and the end time when the content may be selected as end-user’s access post.

In short, such content will be selected as the one to publish to an end-user’s timeline when the following conditions are satisfied:

  • it is possible to select content to publish according to the frequency limit set in the Settings subsection.
  • the end-user is authenticating to the Splash Portal in the date interval indicated in the Active from … to … option.
  • the end-user is authenticating to the Splash Portal in the time interval indicated in the Posting between … and … option.
  • the current day of a week is selected in the On option.
  • the specific access is the first on the list where all conditions are simultaneously satisfied.

Monthly

By setting “Monthly” in the How often do you want to schedule this status?, you can create content that will be published every time that particular conditions in a month are satisfied.
It is possible to select a type of access post with an unlimited number of times.

In detail you have to select:

  • Active from … to …:  the start date and the end date when the content may be selected as end-user’s access post.
  • Every month on: a day number of the month  (between 1st and 31st) when the rule is valid
  • Posting between … and …: the start time and the end time when the content may be selected as end-user’s access post.

In short, such content will be selected as the one to publish to an end-user’s timeline when the following conditions are satisfied:

  • it is possible to select content to publish according to the frequency limit set in the Settings subsection.
  • the end-user is authenticating to the Splash Portal in the date interval indicated in the Active from … to … option.
  • the end-user is authenticating to the Splash Portal in the time interval indicated in the Posting between … and … option.
  • the current day of a week is selected in the Every month on option.
  • the specific access is the first on the list where all conditions are simultaneously satisfied.

Tools

The Tools section is where you can configure the pages that will be presented to your authenticated end-users as a page to like, follow or plus.
Increasing your brand’s exposure on social media can be a great opportunity to connect with your existing customers and acquire new ones. That’s why this feature may be really valuable for you.

The typical scenarios you can set up are:

  • The end-user, after logging in, is immediately able to connect to the Internet, without being required to do anything.
  • The end-user, after logging in, is asked (but not required) to click Like/Follow/+1 and like your venue.
  • The end-user, after logging in, is not able to access to the Internet unless they click Like/Follow/+1 and likes your venue.

This section is always visible at Tenant level if the Tenant did not set any delegation in Settings > Multilevel Control. Otherwise it is not visible.
The section is visible at WiFi Area level if the following two conditions are satisfied:

  • The Tenant set the multilevel control for Tools in Settings > Multilevel Control. Otherwise it is not visible.
  • Social Login for the WiFi Area is enabled for the following social networks: Facebook, Twitter and Google+. You can check enabled social networks by looking at the access template that is assigned to the WiFi Area, or simply looking at social networks that are displayed on the login box of the Splash Portal.

This section supports the following social networks:

  • Facebook
  • Twitter
  • Google+

    Each social network allows specific actions that you can find in the following paragraphs.

social marketing tools

“Tools” with Facebook

For Facebook the following options are enabled:

  • Like: by enabling this option, it is possible to ask your end-users to “Like” your Facebook page after a successful login to the Splash Portal.
  • Mode: two modes are currently available:
    • Force: if this mode is enabled, the end-user is required to like the Facebook page set after the login. The access to the Internet is enabled only when the page is liked.
    • Optional: if this mode is enabled, the end-user is asked but not required to like the Facebook page set. The end-user is able to go online even without adding the “Like” to the Facebook page.
  • Facebook ID: here you can enter the Facebook ID of the page that you want to be followed by your end-users. You can learn more about this by reading the following article: Getting the “Like ID” of a Facebook page. It is possible to choose this ID by entering the URL of a real Facebook page or take it from the linked page in the Settings section.
  • Check In: by enabling this option you can append check-in data to end-users’ access posts. Data, if present, are taken from the page associated with Facebook ID.

“Tools” with Twitter

For Twitter the following options are enabled:

  • Follow: by enabling this option, you can ask your end-user to “Follow” your Twitter profile after a successful login to the Splash Portal.
  • Mode: two modes are currently available:
    • Force: if this mode is enabled, the end-user is required to like the Facebook page set after the login. The access to the Internet is enabled only when the page is liked.
    • Optional: if this mode is enabled, the end-user is asked but not required to like the Facebook page set. The end-user is able to go online even without adding the “Like” to the Facebook page.
  • @Twitter: here you can enter the Twitter profile that you want to be followed by your end-users.

“Tools” with Google+

For Google+ the following options are enabled:

  • +1: by enabling this option, you can ask your end-user to “Plus” your venue after a successful login to the Splash Portal.
  • Mode: two modes are currently available:
    • Force: if this mode is enabled, the end-user is required to like the Facebook page set after the login. The access to the Internet is enabled only when the page is liked.
    • Optional: if this mode is enabled, the end-user is asked but not required to like the Facebook page set. The end-user is able to go online eve n without adding the “Like” to the Facebook page.
  • Page Url: here you can enter the URL of the page that you want to be “plussed” by your end-users.

Reports

This section summarizes the results of the Social Marketing activities and gathers more information about social users profiles. The anaytics are the same described on this article and accessible from the Analytics section of the Control Panel.

If the application is enabled in the Marketplace, then it is possible to display the data by selecting Social from the drop-down menu in the top-left corner of the Analytics section.